EURAM 2012: call for papers

The European Academy of Management (EURAM) conference takes place in Rotterdam, 6-8 June, 2012. The main topic of the conference is  is social innovation for competitiveness, organizational performance and human excellence. A total of 13 special interest groups will be organized: BUSINESS & SOCIETY  CORPORATE GOVERNANCE  ENTREPRENEURSHIP GENDER, EQUALITY AND DIVERSITY IN ORGANISATIONS  INNOVATION INTERNATIONAL MANAGEMENT  … Continue reading EURAM 2012: call for papers

Call for papers: Academy of Marketing 2012

The 2012 conference of the Academy of Marketing is entitled Marketing: catching the technology wave.  It is being hosted by the University of Southampton’s School of Management from 2nd – 5th July 2012. Topic introduction: The underpinning of AM2012 is that marketing research has yet to fully catch the technology wave. Where are the conceptual models that … Continue reading Call for papers: Academy of Marketing 2012

Call for papers: EMAC 2012

The 41st European Marketing Academy Conference (2012) will take place in Lisbon, May 22-25. The topic of this year is ” Marketing to Citizens: Going beyond Customers and Consumers” and the conference also offers 20 more research tracks, such as marketing theory, services marketing, marketing research and research methodology. The conference is varied, and offers exceptional participants … Continue reading Call for papers: EMAC 2012

We need your opinion

The goal of this blog is to inform, give advice and debate. That´s why we need all of you to get engaged, to share information on topics you consider to be interesting, to ask for help from your fellow students when you need some feedback, to give advice when you come across something useful. In … Continue reading We need your opinion

PLS Tutorials

Smart PLS is great (though not for Macs) but like any piece of statistical software, there´s a learning curve. If you´re struggling to get started, consider turning to these videos for help. They´re offered by the Georgia R School for free. They also offer rather accessible courses on PLS and R online. Tutorial 1. How to Draw … Continue reading PLS Tutorials

Formative vs. reflective measurement models

This video is great at explaining the difference between formative and reflective models. Why is this distinction important? Because when you use factor analysis, structural equation modeling or any multidimensional concept (which is the norm in management research), then you will need to explain the reasons for your choice. For more information, feel free to also … Continue reading Formative vs. reflective measurement models