I don’t know if you’ve noticed but 99,99% of quantitative research seems to be written in the third voice: “the paper,” “the study,” “the investigators” and so forth. There is rarely any personal trace in the entire text (even when self-referencing). It sometimes seems absurd to do so, considering the fact that as objective as you would like to be, there is always some research bias in any project and that you are writing about how you gathered the data or conducted a survey.
In qualitative research, opinions are rather divided. Some researchers tend to stick to the objective perspective, although qualitative research is subjective by nature. Others cannot seem to stop using I, I, I .. or we we we. If you’re also wondering how personal you should be, Bansal and Corley (2011), editors at the Academy of Management Journal tried to offer some guidance.
Their advice is to have your voice in the manuscript when doing a qualitative study, not just when describing methods, but also when detailing findings. So, it is alright to state your position on the study, how you collected the data, how involved you were, and what your impressions were in the process in order to also provide a richer view of the data and the research process.
If you want to read more about tips and tricks to get published, the Academy of Management Journal has an entire page dedicated to this sort of advice.