The 2012 conference of the Academy of Marketing is entitled Marketing: catching the technology wave. It is being hosted by the University of Southampton’s School of Management from 2nd – 5th July 2012.
The underpinning of AM2012 is that marketing research has yet to fully catch the technology wave. Where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave?
We encourage submissions of papers that consider the undoubtedly disruptive role that technology is having on marketing, in an effort to bring theory closer to practice. In practice, technology is driving marketing in areas such as social media, search engine marketing, customer insight and web analytics to name but a few. We need to catch up to ensure that technology is only ever an enabler of underlying marketing principles, not the driver of marketing actions.
The AM2012 Conference Committee invites submission of competitive papers, working papers and posters for the 2012 Conference. All papers must be submitted electronically via the online submissions facility, before the deadline of Friday 30th December 2011. The best papers will be published in a special edition of the Journal of Marketing Management.